Friday, August 14, 2009

The Road Less Traveled Leads to Hampton Hotels’ Latest Roadside Landmark Refurbishment

(BUSINESS WIRE)--Robert Frost is considered by many to be one of America’s most acclaimed poets. Perhaps most well-known for the poem “The Road Not Taken,” Frost’s works are especially regarded for their realistic depictions of rural life in the New England area of the United States. Today, volunteers from Hampton Hotels’ Save-A-Landmark program (www.hamptonlandmarks.com) honored the poet at his family’s home, the Robert Frost Farm State Historic Site in Derry, N.H. The farm is the 47th landmark to be refurbished through the Save-A-Landmark program.

More than a dozen volunteers, who gathered from local Hampton Hotels throughout New Hampshire, worked together to refurbish the site and preserve its historical significance. The work included landscaping, debris removal from interpretive trails and other general cleaning within the two-story farmhouse and throughout the adjacent barn. Additionally, Hampton Hotels’ Save-A-Landmark program will donate funds for future refurbishment efforts including updated educational signage for the interpretive trails.

“The works of Robert Frost are engrained into American culture and education,” said Judy Christa-Cathey, vice president of global brand marketing for Hampton Hotels. “I remember first reading his poems in school, and then sharing them with my daughter as she discovered them for the first time. Hampton Hotels’ Save-A-Landmark program is helping to ensure that the Robert Frost Farm State Historic Site continues to educate visitors about this great American poet for many more years.”

Frost and his family lived in a two-story house on the farm from 1900-1911. His time spent there inspired many of Frost’s poems throughout his career, including “Mending Wall” and “Tree at My Window.” The Robert Frost Farm State Historic Site is currently under the direction and care of the State of New Hampshire, Division of Parks and Recreation. The farm is also is a New Hampshire Historic Site and listed on the National Registry for historic landmarks of national significance.

The Robert Frost Farm State Historic Site is Hampton’s sixth landmark to be restored in 2009 as part of the “All-American Landmarks” campaign. This year, Hampton is devoted to restoring sites that represent what it means to be American, just like the Robert Frost Farm State Historic Site as well as others like Mayberry’s Old City Jail and the Steamboat Belle of Louisville. Each site that Save-A-Landmark will refurbish reflects the individual personalities of the states and their residents, and signifies defining moments in the country’s past.

Communities across the country showed their American spirit by casting thousands of votes to help elect the nine landmarks that will be restored this year. The public voted for their favorite “All-American Landmarks” in nine states, including New Hampshire, Kentucky, Maine, Minnesota, Nevada, North Carolina, Oregon, Wisconsin, and Wyoming.

Over the years, Hampton has worked to preserve 46 other historical, fun and cultural landmarks from the Carousel Gardens in New Orleans, La. to the historical National Monument to the Forefathers in Plymouth, Mass. During this time, the program has helped research landmarks in need, promoted landmark sites and their importance, facilitated tens of thousands of volunteer hours, donated several tons of supplies and worked with matching grants – all at an investment of more than $3.5 million. Uniting its hotels together in the communities they serve, Hampton employee-volunteers work hand-in-hand on the landmarks while Hampton provides the financial support to refurbish selected sites. The Save-A-Landmark program has already successfully refurbished a landmark in 37 states, continuing on with the ultimate goal to “save” a landmark from each of the 50 states by the end of 2010.

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